4. Affiliate Marketing Trends: The Rise of Brand-to-Brand Partnerships
In 2024, brand-to-brand partnerships are key to expanding reach without increasing costs. By partnering with non-competing brands that have similar audiences, we promote each other’s products, often through joint newsletters or co-branded campaigns. This “barter marketing” approach is a great way to access new markets and gain additional exposure without traditional advertising costs . I’ve seen this strategy work wonders in my programs, creating win-win situations for both brands and increasing affiliate sales through collaborative efforts.
