2. Tapping Into the Power of Micro-Influencers
In 2024, micro-influencers are a powerful asset in any affiliate program. Instead of spending massive budgets on celebrities or macro-influencers, I’ve found that working with niche influencers with smaller but highly engaged audiences leads to more conversions and brand loyalty. They offer better authenticity, and their community-driven approach resonates well with the target audience. It’s a cost-effective way to get higher engagement, especially for brands targeting specific niches.
